And we were just
doing our job.
doing our job.
Three of the awards were for the creative execution and remarkably high return we inspired on a 4 part direct mail campaign for Semiahmoo Centre in White Rock, BC.
9 to 14% response!
The fourth award we actually did try really hard for and it was one of the most challenging projects we’ve ever handled. It was a strategic writing project and is briefed below in as ‘Reverse Engineering Lynn Valley’s Bearhugs’.
9 to 14% response!
The fourth award we actually did try really hard for and it was one of the most challenging projects we’ve ever handled. It was a strategic writing project and is briefed below in as ‘Reverse Engineering Lynn Valley’s Bearhugs’.
Awards or not, we give everything our best.
Reverse Engineering Lynn Valley's Bearhugs.
- Lynn Valley Shopping Centre, BC - Winner of International ‘Maxi’ Award
The challenge was interesting to say the least.
While another design firm was handling the account, we were called in to write an international award entry that married their advertising with the media frenzy and showed how brilliant their ‘planned’ campaign was in helping with the problem and cheering on their community.
Then, the award was to be entered into an global competition for excellence in marketing going up against the best planned campaigns from all over the world.
Reverse Engineering Lynn Valley's Bearhugs.- Lynn Valley Shopping Centre, BC - Winner of International ‘Maxi’ Award
The challenge was interesting to say the least.
The mall had been using bears in various ads and helped a ‘Save the Bears’ initiative at Xmas but had no plan that was actually being followed.
They basically just ended up with a year of advertising that had a lot to do with bears while providing space for a local non-profit bear rescue organization to raise funds.
At the same time, the bear problem on the North Shore was gaining a huge amount of press.
At the same time, the bear problem on the North Shore was gaining a huge amount of press.
While another design firm was handling the account, we were called in to write an international award entry that married their advertising with the media frenzy and showed how brilliant their ‘planned’ campaign was in helping with the problem and cheering on their community.
Then, the award was to be entered into an global competition for excellence in marketing going up against the best planned campaigns from all over the world.
The creatively crafted entry earned the mall one of only three awards in their category of Community Service Programs. It was called 'Lynn Valley's Bearhugs for Christmas'.
It's one thing to create a bit of brilliance in a visual campaign. It's another thing to engineer it into a story that won a global award.
No small task. Beary challenging... to say the least.
TO CONNECT OR WORK WITH US, CLICK THE PHONE.
It's one thing to create a bit of brilliance in a visual campaign. It's another thing to engineer it into a story that won a global award.
No small task. Beary challenging... to say the least.
If you are from an agency and have browsed the site enough
to see a possible connection, let’s talk.
